1 year ago

The Nielsen Company Sponsors Eighth Annual Steve Harvey Hoodie Awards Honoring Community Heroes Across America

CHICAGO--(BUSINESS WIRE)--The Nielsen Company, leading global provider of media and consumer information and analytics, will help celebrate the goodwill and good works of Americas most valuable community members during theEighth AnnualSteve HarveyHoodie Awards Aug. 28 at Mandalay Bay Resort and Casino in Las Vegas. As official sponsor ofthe Webcastfor the awards presentation, Nielsenwill provide a live simulcast of the Saturday night show during and after the ceremonyat www.nielsen.com/african-americans. TheNielsensite also featureseye-openingresearchpertaining to the 12 categories covered by the awards.

As part ofits ongoing community outreach efforts, Nielsen provided roundtrip airline tickets and hotel accommodations enabling12 randomly selected individualsfrom neighborhoods around the country to attendthehighly anticipated weekend-long event. The 12 trip recipientshail fromNewark, NJ; Los Angeles; College Park, GA; St. Louis, MO; Nashville; Philadelphia; Lithonia, GA; Harvey, IL; Blythewood, SC: Compton, CA: East Orange, NJ; and Richmond, VA.

"Nielsen's participation in The Hoodie Awards isa perfect complement to ourefforts to engage and empower multicultural consumers. Not only do we get the chance to celebrate the accomplishmentsof community leaders and organizations from around the country, but our participation also provides us with the opportunity to raise the level of awareness about the purchasingpower of the African-American.

consumer," saidCheryl Pearson-McNeil, senior vice president, public affairs and government relations for The Nielsen Company, and a featured seminar presenter at the weekend-long event. Eachdecision you make which CD or DVD to buy, which movie to go see, which radio station to listen to or television program to watch is a chance for you to be powerful!says Pearson-McNeil.

Her session,Living Your Life Like Its Golden: Do You Know Your True (Consumer) Power,will be presentedat 9 a.m.,on Saturday,Aug. 28.

Recognizing12categories of outstanding leadership or service including --Best High School, Best High School Teacher, Best Church and Best Community Leader The Hoodies were created by actor/comedian Steve Harvey, who says "I believe that were all created equal and its not fame or fortune that makes an ordinary person extraordinary, but its the things they do to help others and to uplift their communities that makes them special."Stars joining Harvey for this years awards show will be Grammy Award winner rapper/actor Common, The View co-host Sherri Shepherd, nationally syndicated Fox Sports Radio host Stephen A. Smith; comedians David Mr. Brown Mann and George Wallace; actress/singer Tamela Mann; and actresses Loretta Devine, Holly Robinson Peete, Victoria Rowell, LisaRaye and Tasha Smith of Why Did I Get Married Too?

Log on to www.nielsen.com/african-americans or www.facebook.com/NielsenPublicAffairs for news from the 2010 Hoodie Awards.

About The Nielsen Company

The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information, please visit www.nielsen.com.